Should you pay a blogger to write reviews for you? The reason there is a question at all about this is the attitude of our friends at Google. Google have a stated policy of not giving your website any credit in SEO terms for links that you paid for.
Now this on its own is a moot point as evidence abounds that a paid link in the right place i.e. in the Yahoo directory will get you noticed big time by Google.
The reason that paid blog reviews are thriving is the simple fact that Google find it very hard to ascertain whether a blogger is doing it for money or not. A sure give away however is if the blog is covering lots of different subjects. Stick to those with a constant theme.
If you do decide to go ahead then the usual rules apply to get the maximum SEO value from your investment. Those rules are that you need a blog that is a complementary subject to your own. The blog review should be from a page with a reasonable PR and not just a site with a reasonable PR.
Another point to remember is that you need to offer a hyperlink to your website using the keyword you want to be found for and not the often used 'click here'.
Among the better websites willing to introduce you to bloggers are Payperpost, Blogvertise and Reviewme.
The amount of money you pay will depend on the PR of the blog concerned. Expect to pay $1 for a PR1 site and up to $40 for a PR6 blog. Typically the blogger will weave three keyword hyperlinks into the review for you.
Lyndon Ogden is the Managing Director of Your SEO Services, based in the United Kingdom. Lyndon is an acknowledged expert on search engine optimization and also on what it takes to make a website successful. His SEO Company website features news, advice, free tools and SEO services aimed at helping businesses succeed online.
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